“My fingers dropped to the mark on my hip. It looked like a faded paw print, and I wanted to get it tattooed so it would show up better.”-pg. 3
My first incredibly original idea for marketing The Gathering by Kelley Armstrong is using Maya’s paw print birthmark as a temporary tattoo or a sticker. The paw print is one of the main reasons Maya begins to get into all sorts of “trouble” and would translate very well to a large audience. It’s a rather unisexual symbol and applies to many different groups of people. For example: animal lovers, boys, girls, teenagers, children, people who have animals in their heritage, or people who enjoy its simple design. It would create a lot of buzz about the book because stickers can be posted anywhere and everywhere. They allow a change in scenery and create a natural focal point for the eye. Tattoos are interesting and when placed in a noticeable area can create some great conversations. Also, they’re small, portable and can be used on the go, perfect for today’s typical teenager or young adult and they make a statement, which has always been popular with people through the ages. All in all I think a sticker paw print would be an ideal way to market The Gathering by Kelley Armstrong. (ignore the A and you've got my general idea.)
“Darkness enveloped me. I inhaled the scent of pine needles. My leg throbbed. My heart raced so fast, I panted for breath.”-pg. 60
A second idea I feel could be very successful would be a video game. This quote describes a setting ideal for a video game. It implies a sense of urgency and high adrenaline similar to what those who play video games experience when they’re, “in the zone.” Video games have become quite popular among boys and since this book is more feminine it could be a good way to create ground swell amongst the male population. But video games are popular with girls as well and the creation of a The Gathering video game could prove very helpful to the overall gaming community since it would be a chance to get girls involved with video games. So as you can tell it would apply to a vast population and prove to be very influential. Also, books aren’t always people’s first choice of recreation and if the video game is successful people who are less likely to go read a book may pick up The Gathering by Kelley Armstrong and decide, “hey, maybe I’ll like this, let’s give it a try.” (numerous types of gaming devices that could be used to play our video game.)
“It was the rawhide band with the cat’s-eye stone, Rafe’s bracelet, the one his mother gave him.”-pg. 323
My final idea for promoting the book would to be to create some promotional items such as jewelry or clothing. There were items in particular, such as Rafe’s bracelet, that were very important to the characters and if you were to translate those ideas to tangible objects then one could easily spread those throughout the culture and gain money as well as a good reputation for the book. This would ultimately sell more copies of the book and its popularity would grow immensely. Also because the characters are not exclusively made up of one gender these items will pertain both to boys and girls, instead of just one of the two. Some of the items sold could be Rafe’s bracelet, shirts, paw print bracelets, key chains, and many other things that related to the book that could apply to tangible items. Since these things are wearable they could easily promote the book and even other objects being sold to the general public. Hopefully, these projects will succeed and assist The Gathering by Kelley Armstrong in its rise in popularity and sales. (an example of what Rafe's bracelet could look like.)
Good ideas for getting the word out and generating interest in the book. I like how your first and third ideas have such direct relevance and connection to things in the novel. Your rationale for idea 2 is strong, but less connected to specifics from the book.
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